In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout. Each chapter focus on a particular limiting aspect of the human mind, including priming or experience bias in our perceptions, looking for visual structure, poor quality of color and peripheral vision, the high cognitive load of reading.
His synopsis of the topics provides the reader with a broad understanding of the topic and what they need to do in order to ensure effective UI design is executed. The results provide a useful education for everyone, but one that is essential for designers.
If you are curious about the human mind, you will enjoy this book: if you are a designer, you need it. Designing with the Mind in Mind is a treasure trove, packed with insightful information about the cognitive pitfalls, perceptual glitches, and usability errors that plague user interfaces.
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