When you talk about your business during a sales pitch , your company presentation has to be very tight, well-organized and compelling. The best visual format for your company presentation, which is often in PowerPoint , is to include an image with a couple of bullet points on each slide. To create a website quickly, we recommend Wix affiliate link for its ease of use and affordable pricing.
There are five main sections you should include in your company presentation. You can also use these sections on your website. Here they are in order:. The About Us section touches on the basic information about your company without going into too much detail.
Succinctly explain what you do and who you do it for. Organizations normally hire specialists as consultants, not generalists. Your slide deck should be limited to a few points so just add the story as you speak to your audience. Also see How to Write an About Us Page for information about creating a story for your website, which you can use in your company presentation.
Describe your core capabilities as well as your uniqueness. If you sound just like every other company that provides similar products or services, your prospects will have a hard time deciding whether they should hire you or someone else.
Instead, highlight important items that go to the heart of why your prospect should hire you. Consultants and small businesses often use outside associates and operate with a small support staff. Include this information and point out that this leads to controlled overhead expenses — a direct benefit to the client.
If you are a principal in your company and manage the project, tell your prospect that you will personally be involved every step of the way. Unlike large companies who may have senior staff pitch a project, then assign junior staff to do it, you can make sure the project gets time and attention from very experienced staff.
A listing of representative clients is important to show that you are not new to the business. Avoid using past clients by name unless you have worked with them under your current company name or as an independent consultant. Use this opportunity to briefly describe successful projects that you have worked on. Try to use examples that are like the project you are pitching.
It will help your prospect see you as the obvious choice. Create case studies that you can hand out to illustrate your creativity and solutions. Take along a welcome packet for new clients to show your audience what they will get when they sign with you.
Saying you can do the work is one thing. Having clients say you did a great job is quite another. Gather testimonials from your current or past clients and share them as quotes in your company presentation. Be sure you include strong testimonials that talk to different aspects of a client experience. You want your prospects to feel comfortable knowing that when they select you and your team for their project, they will be in trustworthy hands.
You may want to include other sections such as Facilities or Equipment if your infrastructure is an advantage. If your prospect is expecting pricing information, you can include a short statement about your fee structure in a section on Cost, Rates or Pricing. Software Company Presentation Template 3. Theater Company Presentation Template 4. Gaming Company Presentation Template 5. Construction Company Presentation Template 6. Corporate Company Presentation Template 7.
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